Keyword research is the process of identifying popular search terms related to your business and incorporating them into your content strategically. It helps your website rank higher in search engine results when potential customers search for those relevant queries.
On-page SEO refers to optimizing individual web pages on your website to improve search engine rankings and drive more organic traffic. It includes optimizing titles, heading tags, meta descriptions, and more.
Off-page SEO refers to optimizing elements outside of your website, such as backlinks from other websites, social media marketing, and guest posting. It helps to establish your website as an authority and improves search engine rankings.
Domain authority is a search engine ranking score given by Moz that predicts how well a website will rank on search engine result pages (SERP). It takes into account the quality and quantity of external links to your website.
Like domain authority, page authority is also a score Moz gives. However, it measures the likelihood of a single webpage ranking well in search engine results rather than the entire domain.
Backlinks, also known as "inbound links," are links from other websites that lead to your site. Search engines consider backlinks as a sign of your website's credibility and quality.
Anchor text is the visible, clickable text in a hyperlink. SEO best practices dictate that anchor text should be relevant to the page you're linking to rather than generic text.
SERP stands for "Search Engine Results Page". It is the page users see after searching for a term on a search engine. An effective SEO strategy aims to have a website appear on the first page of SERPs.
An SEO audit is a thorough examination of a website to assess its performance in search engine rankings. It identifies areas for improvement to maximize visibility in search engine results.
Robots.txt is a file that webmasters use to instruct search engine bots about which pages on their site should be crawled or not.
Crawling is the process by which search engines discover updated content on the web, such as new sites or pages, changes to existing sites, and dead links.
A canonical tag is an HTML element that helps prevent duplicate content issues by specifying a web page's "canonical" or "preferred" version. It helps search engines understand which version of a page to index.
The meta description is a brief summary of a webpage's content that appears in search engine results. While it doesn't directly impact rankings, a well-written meta description can improve click-through rates.
Alt text, or alternative text, is a description of an image in a webpage that is shown when the image cannot be displayed. It helps search engines understand the content of the image and plays a role in web accessibility.
Black Hat SEO refers to aggressive SEO tactics that violate search engine guidelines and can result in penalties. These include keyword stuffing, hidden text, and using private link networks.
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Grey Hat SEO falls between Black Hat and White Hat SEO. It involves tactics not explicitly prohibited by search engine guidelines but still questionable. It includes methods like clickbait and using slightly unrelated keywords.
Organic traffic refers to visitors who find your website by using search engines rather than through paid advertisements. A well-optimized website can attract more organic traffic.
Indexing is the process by which search engines collect, parse, and store data so that it can be retrieved quickly when a search query is made.
Long-tail keywords are longer, more specific search phrases that visitors are more likely to use when they’re closer to making a purchase or when they're using voice search.
